Omri Shabat – Welcome to the Silver Bullet Wall of Shame

A friend of mine was recently singled out by some dipshit that doesn’t know her from Adam, who apparently thought that it would be a good idea to doctor up a photo of her, in a very unflattering way, and then post a bunch of BS innuendo about her integrity. As though he had a clue – either about her or about integrity!

So,  Omri Shabat…. you’ve earned the not-so-coveted dishonor of being the first dipshit on Silver Bullet SEO’s Wall of Shame. Congrats!

Omri Shabat on the Silver Bullet SEO Wall of Shame

A couple of suggestions, in no particular order:

  • If you’re going to be an ass, singling out someone you know nothing about to sling mud at, do your homework first. The lady in question happens to have a sterling reputation, as well as a lot of friends in the industry. You’d have had to try really hard to make a poorer choice for a target.
  • If you’re going to be an ass, blogging about things you obviously know very little about, try admitting that you’re just stating your opinion, even though it’s based on nothing concrete. Sites DO recover from Panda, Penguin, OOP and other slaps and penalties… it isn’t always easy, but it happens. Obviously, it happens a lot more than you’re aware of.
  • If you’re going to be an ass, calling out someone for behavior or statements that you honestly feel warrant it, try doing so in a professional manner… kindergarten-like photo jobs and personal attacks on an individual are NOT the way to further your own credibility. Quite the contrary, in this instance.
  • If you intend to continue blogging, presumably in the English-speaking world, you might want to hire someone to edit the spelling, grammar and punctuation errors out of your copy before you pull the trigger. Seriously.

I think a really GREAT start at undoing some of the damage would be an apology to the lady. I have no idea whether you’ve got enough class to do that, because I don’t know you. And based upon what I’ve seen so far, I’m not missing out on much. But I’ll try to keep an open mind. If you decide to take the high road, I may be pleasantly surprised, and have to rethink that.

But given what you’ve shown so far of your character, I doubt it.

And with that, I’ve already expended more energy on you than you’re worth.

About Doc Sheldon

Retired business management consultant and publisher, turned SEO. 35+ years as a copywriter and content strategist, 9 years of it on-line.


  1. Oo Doc what a wonderful way to wake up! I love what you’ve done with this place 😉 & I see the first dipshit has taken the stage. Bravo, my friend, bravo!

    • Some folks tried to tell me, “Ignore the idiot… nobody reads his crap anyway. Don’t feed the trolls.” Sound reasoning, I’ll grant, but when I see someone attacked like that for no reason, it irks me. More so, when the victim of the attack is a friend, that I know is totally undeserving of the abuse. Add the childish nature in which it was carried out… hey! I’m only human. Face to face, I’d have a different way of handling it, but this is the next best thing.

      Thanks for dropping by! 😉

  2. Gloria Thudium says:

    I don’t know a thing about Donna’s line of work, but I DO KNOW that she is a good, faithful, loyal, compassionate, caring FRIEND that I’ve had the privilege of knowing since 1st grade! She is above reproach.

    • I couldn’t agree more about Donna’s character, Gloria. I’ve known her for several years (but not since 1st grade – she’s a good bit younger than I) and she is one of those delightfully honest individuals who are a pleasure to know. Thanks for commenting… I hope to see you again (under more pleasant circumstances).

  3. Omri Shabat says:


    first of all, nice to meet you (and your wall) too!

    You may know Donna personally well enough but the rest of the world doesn’t… and all I really did was to doubt her motives.

    As SEO veteran, you must have encountered over the years many faux-marketers who claims all kinds of dishonest statements to attract clients. Sometimes it’s even a complete fraud as people lose a lot of money.

    Does Donna is such a scammer? I certainly never said so! But considering the disgusting marketing-related fraud phenomenon I think it’s reasonable to question. Legitimate SEOs and marketers HAVE to act more responsibly, especially when so many people are getting defrauded.

    As I already told Donna, she doesn’t have to publish anything but if she will I will update my post accordingly.

    I respect the fact you are standing by your friend, I really do. But I hope you’ll also understand that skepticism and raising questions might help people from falling into traps.

    I sure as hope to see some scammers hanging besides me on your wall of shame, even if it means damaging my own reputation, because I’ve seen just too many sad victim stories.

    • Omri-

      Certainly those of us that work in SEO have seen plenty of instances involving craphatters that peddle garbage to the unsuspecting or uninformed. if you read the (admittedly sparse – give us time) content here, you’ll find that is precisely why this site was built. Keeping people from falling into traps is the primary reason for the site’s existence.

      No, you didn’t come right out and say that Donna is a scammer. But you certainly implied it, with several comments and innuendos. As for your comment regarding the “disgusting marketing-related fraud phenomenon”, I’d offer this thought in response to your apparent tendency to paint all marketers with one brush…

      If I happen to have known a lot of lazy black men, several greedy Jews or many emotionally fragile women, does that justify an assumption that all members of each of those groups deserve to be presumed guilty of those respective traits? I would hope that your response would be a resounding “No!”

      Now, I’ll grant that if an individual member of one of those groups exhibits such behavior, human nature being what it is, most of us might view them with a somewhat jaundiced eye. But in my opinion, your assumption that Donna deserved to be singled out and libeled, indicates a total lack of any desire on your part to “act more responsibly”.

      You say you have communicated to Donna that she doesn’t have to publish anything, but if she will, you’ll update your post accordingly. So in essence, you’ve said “I’ve painted you in a libelous fashion, and it’s up to you to defend yourself.”

      Slippery slope, that, Omri. There’s some real value in an assumption of innocence until proven guilty… in both a legal and an ethical sense. Don’t you think the better approach would be to go after those that have clearly shown themselves to be guilty of the accusation? By your way of thinking, one might accuse my sainted mother of being a whore, simply because she was equipped for it. Of course, that would make you and I equally “guilty” of being rapists, wouldn’t it?

      And seriously, Omri… your use of that pic was just over the top and demonstrated even more lack of character.

      Finally, yes, there will be others on our Wall. But only when there is strong evidence that they’re deserving of being called out… not mere suspicion.

      • Omri Shabat says:

        You misunderstood me. I don’t think that all marketers are dirty, I know myself many hard-working decent people in the industry. The “disgusting marketing-related fraud phenomenon” I’ve talked about relates to a certain dirty branch which unfortunately grows.

        I’ve written before about some of those scammers and, unlike Donna, I openly called them to what they are (and more). My point in Donna’s post is that people shouldn’t trust marketers that claims all kind of stuff because a lot of them only looking to swindle.

        The responsibility I talked about relates exactly to that. Marketers can’t spread around unbacked burning statements (in this case about a Penguin recovery) which potently would lure a lot of businesses/people, simply because the scammers are doing it.

        Marketers who do spread those unbacked statements (as Donna did) are blurring the line between the legitimate and the fraud. Who can people trust?

        And you know what? My type of posts are working, because now marketers like Donna intends to share more details, businesses/people will be able to differ the scams more easily and less will get hurt. If that inserts me into the Wall of Shame sign me up twice!

        As for the photo, I’ll take it down and replace it with another. At the moment, I suppose Donna doesn’t deserves to be Photoshopped as other scammers (I’ll email her about it). But as for the rest of the content, I fully stand behind it.

        I was reading some of your articles here and I have to admit that I like them. Wall of Shame or not, if I’ll find something interesting here I’ll cover it.

        • Perhaps I did misunderstand you, Omri. One has to wonder, of course, how many others may have misunderstood too, though. Even now, you still seem to be insisting that Donna belongs in that “certain dirty branch”.

          Don’t get me wrong… I’m all for exposing craphats and scammers. Where we differ, apparently, is that I wait to pull the trigger until there is some solid evidence, rather than some vague suspicion, based solely on association.

          I doubt I’m going to change your mind, and you certainly aren’t going to change mine. So thanks for removing the image, at least.

        • Lou Jones says:

          Omri Shabat is a piece of shit. Ever read his site? Someones just going to beat the shit out of him one of these days. It’ll be well deserved.

          • Yeah, I took a look at his site. I see he’s writing a lot more regularly lately, and frankly, a lot of the topics he touches on need to get some visibility. My problem is his attitude and propensity for getting cruelly personal with someone he knows nothing about. That’s not to say, of course, that his over-inflated opinion of himself doesn’t irk me a little, too.
            Thanks for chiming in, Lou… don’t be a stranger.

  4. Great Job Exposing Evil Doc.

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